It's necessary to donate part of the proceeds to compensate our impact as a company on the territory. We take something from the land and want to give back.
We do it with by devolving to an association in Gran Sasso National Park in italy, "Save the bear” that create wildlife corridors in the park to protect endangered animals. We disseminate as much information as possible on how to actively engage in environmental protection, creating initiatives to raise awareness among our consumers.
Much more than just a brand,
that’s how we like to define ourselves.